“So much prospecting and selling is being done over the phone and Internet that insurance agents need generic, educational tools to provide prospects and clients,” explains Jesse Slome, AALTCI’s executive director. The new e-brochures are personalized with the agent’s name, contact information and photo. “Personalized material is so important in terms of making a lasting impression to the long-term care insurance prospect,” Slome adds.
The Association’s first two e-brochures deal with timely topic and are updated versions of the Association’s highly used print brochures. “One explains simple ways to reduce the cost of long-term care insurance,” Slome notes. “Consumers today are very price conscious and producers are having great success breaking through the misperception that long-term care insurance is expensive.”
The second focuses on long term care planning for women. “Women are typically the decision influencers and there are millions of adult women living alone who should be interested in the subject,” Slome says.
Over 2.5 million long term care insurance print brochures have been distributed by the Association since it was established in 1998. “There still is a great need for printed material,” Slome acknowledges, “but we live in a digital age of instant communication so e-brochures that can be personalized will grow in usage and acceptance.”
The American Association for Long-Term Care Insurance is the national trade organization exclusively focused on creating heightened consumer awareness and supporting insurance professionals who market long-term care solutions.
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